Resource type: Case study
Cornwall Training and Consultancy
- Advice - Website and Search Engine Optimisation
- Support - Social Media Marketing
- Masterclasses - Digital Skills, SEO and Social Media for Business
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Cornwall Training and Consultancy was set up in January 2015 to provide affordable and high-quality B2B training course solutions across the South West. The company’s CTC trainers are highly qualified, providing expertise from professional backgrounds, including; the Ambulance Service, HM Coastguard, RNLI and the Armed Forces.
With the ability to tailor training to the size and requirement of a business, Cornwall Training have delivered courses to over 300 organisations in the region.
As a well-established and well-recognised entity within the Duchy, marketing efforts have been working but director, Simon Blench, saw an opportunity for improvement via the website – complete with an online booking system – which was under-performing as a tool to convert website traffic into paying customers.
With ambition to scale-up the business by making best use of the website, Simon worked with Superfast Business Cornwall Business adviser, Tony Wheeler to realise his growth ambition through digital marketing tools and techniques.
The Solution – making best use of digital marketing techniques
A comprehensive website review was completed which resulted in a detailed report listing practical recommendations about competitors, content, current digital marketing practices, built-in technology, user accessibility of the site and SEO.
Tony and Simon discussed and identified a series of training workshops that would help improve the performance of the website in search results, increase the profile of the company’s online presence through social media and optimise the performance of his online advertising campaigns.
On the support he received, Simon said:
“One of the workshops that I attended was the ‘Social Media for Business’ masterclass which included a good amount of information and useful snippets on more technical areas to improve our digital marketing strategy. Working with Tony has been beneficial to help us develop our strategy and improve our ranking to grow the business.
We are utilising our social media platforms more effectively which should increase brand awareness and ultimately, sales.”
The business is now focussing its digital marketing efforts on improving conversion rates and getting a higher return on investment from online advertising.
About working with Cornwall Training and Consultancy, Tony said:
“Simon was a real pleasure to work with and receptive to our Service and the support that he engaged with. His team are highly experienced professionals, delivering training on serious workplace issues – with the planned ongoing website improvements, the business will be better placed to showcase the level of professionalism that they provide.
I was impressed by the speed at which Simon’s team applied learnt-skills from the masterclasses within just a few hours of receiving their website report.”
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Funded by ERDF, Superfast Business Cornwall provides a fully funded programme of support to help businesses understand, adopt and exploit digital technology for growth. Delivered by a small team of experienced Digital Business Advisers, the service offers 1-2-1 impartial advice, website reviews, workshops for small groups and advice on connectivity to Superfast Broadband. Grant funding may also be available for new digital projects which help businesses grow and create jobs.