Resource type: Case study
Eight Wire Design and Marketing Agency
Design and marketing agency Eight Wire is forecasting growth in turnover, new business and an expanded workforce by using Superfast Business Cornwall’s support to completely transform its management systems.
Eight Wire provides graphic design, copywriting and marketing to help companies promote themselves in print, the web and other media from its office in Falmouth. The business has an extensive client base with 30% of its work coming from outside Cornwall, including 5% from international clients.
And now, thanks to support from Superfast Business Cornwall, the 15-strong team is hoping to harness the latest in digital technology to increase turnover, improve customer service and create two new jobs.
By rebuilding the agency’s digital production system from scratch, a new office-wide programme will focus on project and customer relations management (CRM), and integrate into finance and knowledge management.
Sara Pugh, Director of Eight Wire, said:
“This project will allow us to develop and scale up, by integrating and improving all our management information processes, which should be completely transformed.
Wanting to upgrade our production system has been a huge project on my to-do list for a long time. It runs the entire studio. I built the system we currently use and it was fine when there were only two members of staff but now that we have grown so much we need a system that can support our growing team.”
Following an initial meeting with Superfast Business Cornwall’s Digital Business Enabler Steve Edwards, Sara worked with him on ways to develop the production system to support in-house technical and creative skills, alongside Eight Wire’s existing IT strategy. The new system aims to improve both internal and external communications, deliver key marketing intelligence, and improve each customer’s journey and experience with Eight Wire.
Steve helped map how the current system worked and identified opportunities to make improvements. The end result will enable real time access to customer information as well as the ability to accurately plan and cost activity for clients, freeing up time for additional client work and developing new business opportunities.
The Eight Wire team began working with Superfast Business Cornwall in September 2016. The bespoke system is already under construction and should be complete by the end of March.
It will enable total visibility across multiple projects and business streams, and cater for multi-user access.
The Impact for Eight Wire
Sara said she expects to see the benefits of the new streamlined system quickly.
“We’re hoping for time saving efficiencies straight away,” she said. “Realistically we are looking at saving everybody in the company at least 10% of their time, which is currently taken up by an antiquated administration tool.”
“We have been incredibly lucky to work with Superfast Business Cornwall. It has been so good for the company and having Steve give us constant support and guidance about how to keep growing Eight Wire has been invaluable.
As a business owner you can sometimes feel that you have to be an expert in everything from finances to marketing and IT, but in reality you have specific areas of expertise and others that you could learn more about. So having someone alongside you who is so knowledgeable and can really support you has been wonderful and so beneficial.”
Steve Edwards, Superfast Business Cornwall Digital Business Enabler, said:
“It was great to work with Sara and the team, they are passionate about exploiting technology and open to looking at innovative ways of doing things. For me they are a real Cornish gem and I am delighted we have accelerated them on their journey which will no doubt add benefit to their existing and future clients.”
If you would like to see how digital technology could help to improve your business processes – see our guide: Streamlining Business Processes
Funded by ERDF, Superfast Business Cornwall provides a fully funded programme of support to help businesses understand, adopt and exploit digital technology for growth. Delivered by a small team of experienced Digital Business Advisers, the service offers 1-2-1 impartial advice, website reviews, workshops for small groups and advice on connectivity to Superfast Broadband. Grant funding may also be available for new digital projects which help businesses grow and create jobs.