Resource type: Case study

Green&Blue

Award winning designers create a buzz using digital technology 

Green&Blue
Green&Blue contacted Superfast Business Cornwall as they were keen to improve their online marketing.

Green&Blue are award winning designers and creators of unique gift ideas for the home and garden. From their studio in Perranporth they produce and sell eco-friendly bird feeders, bird houses, bee houses as well as wildflower seeds for attracting birds and bees into gardens. The business was set up by husband and wife team Kate and Gavin Christman in 2005 and currently employs 5 people.

Their products are sold via their own website and are also stocked by retailers such as The Conran Shop, Selfridges and The Design Museum as well as outlets in France and the Netherlands.

Green&Blue are previous winners of the Soil Association Award for Innovation and the Cornwall Sustainability Award for design innovation. They have been invited to Defra Pollinator Strategy meetings and attended an event at Number 10 Downing Street to talk about Bee Bricks.

In November 2018 Green&Blue achieved certification as a registered ‘B Corporation.’ B Corporations (or B Corps) are a growing group of companies who are reinventing business, pursuing purpose as well as profit, meeting rigorous social and environmental standards which represent commitment to goals beyond that of profit.

The Opportunity

The business contacted Superfast Business Cornwall as they were keen to improve their online marketing. The company also had identified an opportunity to reach new markets for their products via a portal area for Commercial and Trade clients, offering a new service which combined two existing web portals into one improved experience.

The Solution – Digital Marketing Support

Digital Business Adviser, Jon Gerrard met with Faye Clifton, Sales and Marketing Manager, and helped to identify the options available to them to achieve their business goals.

Jon arranged for a specialist to work with Faye on understanding their Google Analytics and Facebook Insights with the aim to get the most out of their marketing activities. Faye also attended a digital marketing masterclass and Jon carried out a review of their website and suggested improvements to make the user experience more effective and encourage more sales.

Funding from Superfast Business Cornwall was used to fund 50% of the costs of bringing in an expert to develop their portal idea further.

Faye Clifton
“The new web portal will streamline and provide systems integration and continuity with improved backup capability.” – Faye Clifton

As Faye explains:

The new web portal will streamline and provide systems integration and continuity with improved backup capability. Our IT systems integration will link our courier system, finance, marketing and CRM which will free up resources, and importantly time, to reinvest in growth/sales tasks within the business and to support the launch of our new products which are currently in production and going live in 2019.

We are launching new products for bats and swifts and these are very much designed with the construction market in mind which is why we are so keen to improve the process for them of visiting our web platform, enabling them to access quick pricing information and key metrics to assist their purchasing decisions.”

Jon adds:

“It is anticipated that developing the commercial portal and streamlining the website processes will result in considerable time saving, both with smart marketing and shipping integrations which will greatly reduce time spent trouble-shooting.”

The Impact for Green&Blue

The new web portal launch, in line with the new products coming to market, will be the beginning of a new stage of growth for Green&Blue. They also expect to increase the number of people they employ.

Faye says:

“We expect to see great traction with the commercial sector and will also be able to use time saved to focus on sales growth and increased activity. We will be removing very time consuming and manual working processes. This will free up time to allow us to develop more innovative products to add to our expanding range, for bats, bees and swifts. This will also allow us to offer a better service to commercial customers.

We already sell 94% outside of Cornwall and we would be looking to continue this in addition to looking to sell more locally.

The support from Superfast Business Cornwall has been invaluable in helping us identify both quick wins and shape long-term plans to increase the visibility of our brand and products.”

Interested in adopting this technology to grow your business?

If you think your business could benefit from providing a web portal for your suppliers or customers, then you need to consider what purpose the portal would serve. Take a look at our guide: Developing the right system specification for your business which gives useful tips on how to identify and document your business objectives both for now and in the future.

Further resources : Informative, free-to-access, online guides and more

To find out more how having an effective digital marketing strategy can help your business read our guide:


Harness digital technology for business growth

visit : www.sfbcornwall.co.uk/Knowledge-Bank

Created for small to medium sized businesses based in Cornwall and the Isles of Scilly, this practical bank of information contains free to access in-depth guides, top tips, case studies, videos, blogs and more. The content is impartial and written in plain English.

The benefits of adopting digital technology

   

Funded by ERDF, Superfast Business Cornwall provides a fully funded programme of support to help businesses understand, adopt and exploit digital technology for growth. Delivered by a small team of experienced Digital Business Advisers, the service offers 1-2-1 impartial advice, website reviews, workshops for small groups and advice on connectivity to Superfast Broadband. Grant funding may also be available for new digital projects which help businesses grow and create jobs.

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