Resource type: Case study

Newquay Activity Centre Case Study

Rob Barber and Jon Gerrard

An outdoor watersports centre based in the heart of Newquay is benefiting from advice and guidance from Superfast Business Cornwall with the implementation of a new online booking system that will transform business efficiency.

The Newquay Activity Centre offers surfing, bodyboarding, coasteering and paddleboarding activities as well as bodyboarding coaching holidays both in the UK and abroad through its sister company Bodyboard Holidays.

“I read about Superfast Business Cornwall online and everything they offered seemed really informative and useful,” said Director Rob Barber.

“We are going through a period of growth and increasing the amount of activities we offer to our customers. We will be moving to new premises much closer to the beach and offering new things such as sea kayaking and stand-up paddleboarding, as well as increasing the number of holidays we offer.

“To deal with these new changes, we need a robust booking system and customer management system in place.”

Rob attended one of Superfast Business Cornwall’s ‘Technology for Growth’ workshops, which covers how businesses can harness digital technology for growth. The workshop looks at what technologies are available to businesses in Cornwall and how they can save money, become more efficient, build a better online presence and grow using it. Rob was inspired by the workshop and found that getting an outsider’s point of view about his business was invaluable.

Superfast Business Cornwall’s Digital Business Adviser Jon Gerrard worked hand-in-hand with Newquay Activity Centre as the project developed. He undertook two website reviews and gave support and guidance on identifying, procuring and implementing an effective new booking system.

Rob added:

“Superfast Business Cornwall has given us support with initial market research for our booking system and how the system will work.

“They helped us with our website, gave advice about SEO (Search Engine Optimisation) and usability and helped us improve our broadband speeds so we could support the new booking system.”

Although the project is still in its relatively early stages it is hoped that the system will be in use this year. Rob concludes:

“Working with Superfast Business Cornwall has really fast tracked us to where we need to be. There is such a wealth of knowledge in the team and we have truly benefited from that knowledge as well as their experience and resources. Jon has been so helpful and always at the end of the phone when we need him.

After completing our move to a new base we are going to implement the new system. This will improve the payment process for customers and make it easier and quicker for them to book and schedule activities or trips at any time of the day or night. From our point of view it will make it easier to plan around staffing, equipment and conditions, and free up more time to focus on business development.”


If you want to find out more about online booking systems see our guide: Online Booking and Appointment Scheduling Systems

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Created for small to medium sized businesses based in Cornwall and the Isles of Scilly, this practical bank of information contains free to access in-depth guides, top tips, case studies, videos, blogs and more. The content is impartial and written in plain English.

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Funded by ERDF, Superfast Business Cornwall provides a fully funded programme of support to help businesses understand, adopt and exploit digital technology for growth. Delivered by a small team of experienced Digital Business Advisers, the service offers 1-2-1 impartial advice, website reviews, workshops for small groups and advice on connectivity to Superfast Broadband. Grant funding may also be available for new digital projects which help businesses grow and create jobs.


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