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Top 5 ways to integrate digital technology into your business practices

Embrace digital technology in your business with these 5 easy steps

91% of employees want transformation as they believe digital technologies have the potential to “fundamentally transform the way people in their organisation work” but only 43% are satisfied with their organisation’s current reaction to digital trends. According to a study by MIT Sloan Management Review and Deloitte.

The study highlights that businesses have varying challenges in adopting digital technology which include lack of strategy, too many priorities, security concerns and insufficient tech skills or understanding from management.


Growing your business

Marketing Automation
Technologies such as Marketo or Hubspot can help a business streamline, automate and measure its marketing activities and workflows. Online platforms like Hootsuite effectively coordinate and manage: social media posts, blogging and marketing content.


Project Management

Project Management
Tools such as Trello and Wunderlist can help reduce wasted time, effort and costs by enabling collaboration and planning.


Customer RelationshipCustomer Relationship Management (CRM) Software
Automates the management of potential and existing customers, providing customer insight to help improve customer retention and win new business. Evidence* suggests that adopting CRM can increase sales per employee by 18.4% over 3 years. See the Superfast Business Cornwall guide on CRM.


The Cloud

The Cloud
Allows users to store and access data and files securely online and access them anywhere and anytime. Small businesses can access “Enterprise Level” software on an affordable, scalable, subscription basis, allowing them to compete with larger corporates.


Online SecuritySecurity and Business Continuity
With your data hosted in the Cloud, regular backups are automated and have robust antivirus protection. Automatic updates mean you’ll always be using the latest software – no more “patches”.


Superfast Business Cornwall helps small businesses Understand, Adopt and Exploit Digital Technology for Growth.

Knowledge Bank

To find out more, including case studies of Cornish businesses we have supported, simply Register at our Knowledge Bank

*Enterprise Research Centre – State of Small Business Britain Report 2018 Stephen Roper and Mark Hart

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